Richard Lui | Anchor and Journalist, MSNBC/ NBC News | Enough About Me

Richard Lui | Anchor and Journalist, MSNBC/ NBC News | Enough About Me
Richard Lui | Anchor and Journalist, MSNBC/ NBC News | Enough About Me
Now Available HarperCollins World-Leading Book Publisher Zondervan

Enough About Me

The Unexpected Power of Selflessness

What if your path to a more successful, healthy, and satisfying life is actually not about you?

Richard Lui shares how one of the big ideas of our time is more in reach than we thought. How small choices toward selflessness are not a compromise. Choice by choice, step by step, we can do something bigger than ourselves.

As Seen On

The Author

A Story of the Quintessential Asian American Experience

MSNBC / NBC News journalist Richard Lui shares a much needed perspective of the quintessential challenges of growing up Asian in America. Lui, the first Asian American male to anchor a daily cable news program, shares how today’s hate incidents are a symptom of a selfish pandemic -- a time where hate and violence has become cheap. Including his own father being pushed to the ground during a wave of anti-Asian hate.

The ups and downs of Richard Lui’s life are somehow simultaneously a truly remarkable and yet all too familiar human story. Part humorous personal memoir, part journalism career guidebook, part introspective man’s hard-earned life lessons.

Ronny Chieng
Comedian and Correspondent, The Daily Show with Trevor Noah

Enough About Me tackles some of the most difficult questions of today's Asian American experience.Why is there a spike in anti-Asian crimes? He shares how he didn’t say anything when his father was struck to the ground.What can be done? Lui shares how he was bullied as a young Asian teen and the difficult decisions he made.What is the Model Minorty Myth and why is it wrong? He reveals how he is the grandson of two grandparents that came to America illegally and why he left a steady business career to become a journalist despite Asian norms.Why are AAPIs seen as subhuman and a group that doesn’t fight back? Lui shares the microagressions he’s faced in his professional life.

Enough About Me is about selflessness and lessons that we can all learn, and should be learning during this period.

Meredith Vieira
14-time Emmy Award-winning Host, Executive Producer, and Anchor

Lui has covered racial strife for 25 years, from Rodney King to George Floyd he’s covered in the field. And now the phenomenon of violence against senior and female Asian American Pacific Islanders (AAPI).As a journalist, Lui is accustomed to seeing how journalism can be a selfless endeavor, telling stories of other people, from presidents to social workers, who are more often not like him nor look like him. This is what inspired him to write this new anti-self self-help book.


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Past Venues

500+ events across six continents

Explore some of the Book’s big ideas

Muscle Memory

Small works build muscles to do big works

Big leaps seldom come from those who are flabby. They often come from those who do a little everyday. To build up muscle memory and tone. Then when it comes time to leap, they are ready. Similarly “selfless muscles” can be exercised and made stronger. Having stronger selfless muscles makes us more capable of doing bigger things — maybe even something heroic. Think them as push-ups for principles, burpees for brotherhood, or Kegels for consideration.

We must think outside ourselves and not isolate according to race. Racism is selfish. Enough About Me helps us steer clear of the shoals of selfishness by instead making others a priority.

Paula Madison
EVP NBCUniversal (Retired)
"One of 75 Most Powerful African Americans in Corporate America"
We must think outside ourselves and not isolate according to race. Racism is selfish. Enough About Me helps us steer clear of the shoals of selfishness by instead making others a priority.
We must think outside ourselves and not isolate according to race. Racism is selfish. Enough About Me helps us steer clear of the shoals of selfishness by instead making others a priority.

We must think outside ourselves and not isolate according to race. Racism is selfish. Enough About Me helps us steer clear of the shoals of selfishness by instead making others a priority.

Paula Madison
EVP NBCUniversal (Retired)
"One of 75 Most Powerful African Americans in Corporate America"
TEDx Speech

Three Lunches

Eating more actually means you lose weight. The weight of prejudice.

Pew Research found if you think people with opposing political views are “closed-minded, dishonest, immoral, and lazy,” then spending time with them would make you feel “angry, afraid, and frustrated.” One simple solution — make a list of three people you’d never hang out with, and invite each of them to lunch. Research shows the stress levels due to prejudice all but disappears after three meetings. (Except when it comes to pineapple on pizza).

Selflessness is an asset for every community. In South Africa we call it the spirit of “Ubuntu”. It has been fundamental to building a sense of human solidarity, of caring for and believing in each other.

Phumzile Mlambo-Ngcuka
United Nations Under-Secretary-General
UN Women Executive Director
Selflessness is an asset for every community. In South Africa we call it the spirit of “Ubuntu”. It has been fundamental to building a sense of human solidarity, of caring for and believing in each other.
Selflessness is an asset for every community. In South Africa we call it the spirit of “Ubuntu”. It has been fundamental to building a sense of human solidarity, of caring for and believing in each other.

Selflessness is an asset for every community. In South Africa we call it the spirit of “Ubuntu”. It has been fundamental to building a sense of human solidarity, of caring for and believing in each other.

Phumzile Mlambo-Ngcuka
United Nations Under-Secretary-General
UN Women Executive Director
UN Women HeForShe Keynote

No-Go Zones

Finding common ground across the lunchtable

They call them “No-Go Zones.” Often they are areas frequented by people who are not like us. The other side of the tracks, the places we are too scared to pass through. But when we go into these no-go zones despite the rumor, we often learn more, open ourselves to deeper, more nuanced truths not written or bandied about. We discover more about others and about ourselves.

Richard’s storytelling provides insight and perspective into how to find the best part of ourselves.

Tom Garfinkel
CEO, NFL Miami Dolphins
Richard’s storytelling provides insight and perspective into how to find the best part of ourselves.
Richard’s storytelling provides insight and perspective into how to find the best part of ourselves.

Richard’s storytelling provides insight and perspective into how to find the best part of ourselves.

Tom Garfinkel
CEO, NFL Miami Dolphins
Plan International - Day of the Girl Gala

Making a difference

Enough About Me tells the behind the scenes stories of ordinary selfless heroes. People who rose above and showed how small, practical choices can stop today's Selfish Pandemic.


Mr. Rogers

Mr. Rogers

On TV, Mister Rogers showed how everyday things make a difference. Like for 5-year old Beth who had 100 brain seizures a day.

When Beth fell into a coma, Rogers called everyday. And finally got on a plane to visit her.

Who in your life has been such a servant to you? Who has helped you love the good.

Mr. Rogers
Mr. Rogers
Abraham Lincoln

Abraham Lincoln

Before Abraham Lincoln became the 16th President of the United States and emancipated slaves, he expressed his big values in small ways.

As a lawyer, he provided free legal services to a widow and a girl living with mental illness. He encouraged clients to settle cases out of court to save money.

He walked overnight to return money to a client who paid too much. And even gave money to the person he was hired to collect a debt. It was a small amount of money and a large amount of selflessness.

Do I not destroy my enemies when I make them my friends?

Abraham Lincoln
Abraham Lincoln
Audrey Hepburn

Audrey Hepburn

But she didn’t start there. As a teen, she gave secret ballet performances. In homes, curtains drawn, Nazi troops walking by. No applause allowed.

She’d stuff her shoes with donations. Then walk secretly to deliver it to the resistance during WW2. Small things that were big.

Audrey did her bit. No clapping needed.

The way to get started is to quit talking and begin doing.

Audrey Hepburn
Audrey Hepburn
Richard Lui | Enough About Me | The Unexpected Power of Selflessness

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Virtual Keynote

Enough About Me equips your team to beat back today’s “selfish pandemic” — to make your organization a thoughtful leader in CSR. Covering the big ideas of our time, from caregiving to racial equity, this new book challenges dominant thinking in a way that's healthy for productivity at work and at home.

Interviews

Let's talk about selflessness. The Press Kit and Press Release are now available. Contact the media team to schedule a chat with Richard.

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